When you put your home on the market, your property is competing against other homes. Consider the way buyers approach the task of finding the house they eventually buy. After setting initial parameters for price, neighborhood, size, and amenities, buyers will view several properties online and in person. Not only will they determine if a property meets their goals—typically, they will directly compare one property to another.
If two or more properties are virtually the same but one has a lower asking price, guess which one will attract more offers? Or if several properties are priced similarly but one clearly outshines the others in quality, size, condition, or location, that home will likely be the first to sell—perhaps for full price or even more.
Before your agent starts marketing your home, discuss properties similar to yours that are currently for sale as well as those that recently sold. Look at those homes online or at open houses to get a handle on what buyers will be viewing while they also consider your home. And take what steps you can to make your home stand out from the competition.
