REAL TipS: Selling

Maximizing your exposure

Exposure is the key to selling fast and getting top dollar. The more people who see your home, the sooner you will find a willing buyer. If you sell the home yourself, you will get some exposure by putting up a sign, running several ads, and telling all your friends. On the other hand, if you work with a REALTOR®, you will get instant exposure to a large number of prospective homebuyers. Here's why.

A REALTOR® generally takes part in a multiple listing service (MLS). This service, usually a computerized system operated by the local association of REALTORS®, compiles information about listed properties in the area and distributes it to member companies. As a result, when a REALTOR® lists your home, REALTORS® from other companies learn about your home and try to match it with buyers they are working with--maximizing your exposure and, in turn, minimizing the time (and trouble) it takes to sell your home.

The Texas Association of REALTORS®