March 19, 2025 — Austin
Two-thirds of REALTORS® in Texas said that the majority of sellers they worked with in 2024 had a moderate amount of knowledge about the real estate market, according to the first-ever Texas Homeselling Experience Report released today by Texas REALTORS®.
The report, which presents a snapshot of members’ experiences with seller-clients, revealed that 20% of REALTORS® worked with a majority of sellers who didn’t know much or anything about real estate market activity or price trends, while 12% said a majority of their seller-clients had extensive knowledge of sales activity and prices.
“Our members have a unique perspective on the homeselling process,” said Christy Gessler, Chairman of Texas REALTORS®. “Their close interaction with sellers gives them great insight into what is working, where the challenges lie, and what is important to homesellers in Texas today. It’s clear that sellers can benefit from the knowledge and experience Texas REALTORS® bring to the selling experience.”
Remodeling can help—but sometimes hampers—the selling process
Slightly more than half of REALTORS® said they had clients whose recent renovations made the property easier to market, but 11% reported at least one client with a remodel that made it harder to sell the home.
While 20% of members had a client who undertook a remodel that increased the sales price more than the project cost, 26% reported working with a seller who spent more on the remodel than the increase in selling price.
Most sellers take REALTOR® recommendations on repairs and staging
Most REALTORS® reported that clients acted on their home-preparation advice, with 68% saying sellers made repairs they recommended before putting their home on the market, and 59% saying clients took their advice on specific staging tips.
Timing tops the list of sellers’ worries
Fifty-six percent of REALTORS® had clients who were concerned they would not be able to sell their home in time to move on their desired schedule. Over a third (36%) of REALTORS® heard clients express doubts about successfully coordinating their sale with the purchase of a new home, and 25% had clients who worried something might happen between contract and closing to lose the buyer.
Market analysis outperforms sellers’ intuition
Almost three-quarters (74%) of REALTORS® reported working with one or more clients who thought their properties were worth at least 10% more than the REALTORS®’ market analysis showed. But only 7% said the homes actually sold in that higher price range.
“Pricing your home right for the market is key,” said Gessler, “but that’s just one of many factors required for a successful sale. That makes it essential for clients to rely on the expert guidance and advice of a Texas REALTOR®.”