Enhance your ability to effectively communicate, whether you’re talking about conditions in your market or the updates related to the NAR settlement, with this six-part course. These on-demand videos include techniques for maintaining a positive and controlled message in various settings, such as meetings, client interactions, media interviews, and podcasts.

The training is lead by Russ Rhea, who spent 15 years as an anchor, reporter, and producer in media markets across the country and won several Emmy and Associated Press awards. He has been the lead spokesperson trainer with the Hahn Agency for more than a decade and conducts training workshops for Fortune 500 companies, government agencies, and nonprofits.

Supplemental Materials

In addition to the below videos, these tips and tools will help you effectively navigate interviews or critical client discussions:

• A fill-in-the-blank interview prep worksheet
• A predictive interview model worksheet
• Video interview best practices
• Interview do’s and don’ts
• Tips for staying on message and controlling the narrative

Part 1: Course Overview & Objectives

Learn essential tools for memorable and persuasive communication, including proactive media interview strategies, message preparation, and the importance of positive messaging.

Part 2: Establishing a Priority Message

Start strong in media interviews by leading with and reinforcing key points to address common questions about the NAR settlement, while mastering the art of pausing to gather thoughts and minimize filler words.

Part 3: Nonverbal Imperatives for On-Camera & In-Person Interactions

Master techniques for engaging your audience in videos and in-person by managing distractions, energy levels, eye contact, facial expressions, hand movements, and more.

Part 4: Facts Tell, Stories Sell

Craft impactful messages with solid data points, harnessing storytelling and analogies to engage and redirect questions effectively in a data-driven world where reporters seek substantiating evidence like REALTOR® survey data.

Part 5: Q&A Control Techniques

Recognize and navigate trap questions with strategies like embracing “I don’t know, but what I do know… .” Understand how to use flagging and bridging phrases effectively, and always steer back to your message points.

Part 6: Ending Strong

Ensure your final statement makes a lasting impression by preparing for the crucial closing question. Additionally, learn how to secure desired sound bites or quotes and engage the audience with a call to action.