March 15, 2019

Can MLS Price Data Be Used in Advertising?

Background

I'm sending a farming letter to a neighborhood where I've sold a home. Can I include the MLS sale price information of properties in the neighborhood in my letter?The answer will depend on your MLS Rules. The MLS may, as a matter of local determination, not allow an MLS participant the right to include information about specific properties listed or sold by other participants. Still, any advertisement that includes information supplied by the MLS must include the time period for the information and where it was obtained from using the following, or a substantially similar, format: Based on information from the (local) association of REALTORS/ from the (local) MLS for the period (date) through (date). Be sure to check with your local MLS to find out what your MLS Rules entail. Texas is a non-disclosure state, but that only means that sale price isn't public record. Your MLS indicates how sale-price data is used.

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